Early-stage founders often mistakenly view public relations as a magic bullet. The thinking goes like this:
If only we had some press, we’d have all the [users, investors, business partners, acquisition offers…] that we need.
This is almost always nonsense.
Aaron Lammer may have accidentally enrolled in the wrong college, but now he's the Co-Founder of Longform, the company that's bringing longform journalism back. Get comfortable, because you're in for a ride on Episode 5 of Clink!
Leigh Drogen may work in New York City, but his heart will always be at home on Fire Island. The Founder & CEO of Estimize talks about growing up on the beach, learning on his own, and appreciating the ride, wherever it takes you.