Britta Mulderrig’s experience sits at the intersection of public relations, marketing and brand, working with top technology and consumer brands as well as pre-seed to late-stage startups.
Prior to Haymaker, Britta served as the VP of Marketing, Brand and Communications for Alfred, a resident experience and building management platform. She joined to create a consumer marketing strategy, and to oversee all PR, business, and product marketing. During her time at Alfred, she helped to re-invent the brand’s image and led all press efforts, including efforts around two major acquisitions, funding announcements, and product pivots.
Prior to Alfred, Britta worked as the Head of Marketing for Pillar, a personal finance app. She joined the company as the fifth employee during its pre-seed phase, helping the company raise a $5.5MM seed round led by Kleiner Perkins and developing the initial messaging and positioning for the app.
Prior to Pillar, she spent four years at Uber launching new markets, overseeing marketing and earned media while building brand reputation through local community engagement. Britta executed first-of-its-kind rideshare partnerships and activations that helped accelerate rider and driver growth, while also promoting local regulations that allowed Uber to operate in the Northeast.
Britta began her career as a partnership marketing manager at Google, working with brands including Vogue, Sony, and Mashable to create content for Google+ and YouTube.