Clean Cult is building a fundamentally different kind of company, rooted in sustainable infrastructure and a unique formulation, but external perception lagged behind the business reality. The company needed to shift from being seen as an emerging consumer brand to a credible, category-defining leader. At the same time, founder and CEO Ryan Lupberger needed to be elevated as a serious operator in sustainability and retail innovation.
Haymaker developed a strategic communications program that positioned Clean Cult as a fast-growing, growth-stage business, not just a lifestyle brand. We elevated the founder’s operator-led narrative while tightly controlling the rollout of retail expansion, funding, and innovation milestones to reinforce momentum. The result was a disciplined, always-on approach that aligned leadership visibility with business progress.
