Clover is recognized by customers as the “white computer on the counter” at many small businesses that helps with checkout. The brand wanted to evolve their perception beyond just being another POS system, to being seen as an innovative technology solution that helps small and medium-sized companies manage their businesses.
We developed a multi-pronged PR strategy that leveraged Clover’s product innovations, industry insights, executive voices, and customer base, to showcase how the company is more innovative and in touch with the SMB market than its competition.