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Innovation into Influence

The challenge

Clover is recognized by customers as the “white computer on the counter” at many small businesses that helps with checkout. The brand wanted to evolve their perception beyond just being another POS system, to being seen as an innovative technology solution that helps small and medium-sized companies manage their businesses.

The Process

We developed a multi-pronged PR strategy that leveraged Clover’s product innovations, industry insights, executive voices, and customer base, to showcase how the company is more innovative and in touch with the SMB market than its competition.

The Result

Over the course of our partnership, Clover went from just another POS system to being a brand committed to the success of SMBs through innovation, which led to more demand of their products from customers.

We drove coverage that highlighted Clover’s product line, the intelligence of their insights and key spokespeople, and the positive impact they have on SMBs across national, local and trade press.

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