Florence | Haymaker

Launching a New Healthcare Company, With Only A Few Days Notice

The challenge

In the spring of 2023, healthtech startup Florence needed to move quickly to come out of stealth with a $20 million seed round. They recruited our team with just over a week until the announcement date.

The Process

After sitting down with key executives, our team worked diligently to build messaging, develop outreach materials, craft an embargo strategy, and schedule interviews. Due to legal approvals, we were ultimately left with just three days to pitch the news.

The Result

With just three days to line up press, we secured coverage across national outlets including Axios, Wall Street Journal, Fortune, and Forbes, and within key trade and regional publication like Crain’s, Fierce Healthcare, Becker’s Hospital Review, and Modern Healthcare.

We successfully made Florence’s fundraise and launch news ubiquitous among key audiences, while establishing instant credibility for the company along with a strong narrative foundation.

As a result of our coverage, Florence received an influx of inbound interest from investors and potential customers.

Launching a New Healthcare Company, With Only A Few Days Notice

The challenge

The Process

The Result

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