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Shaping the Narrative & Building Get Well’s National Profile

The challenge

Get Well has created technology that powers over 10 million patient interactions every single year at thousands of healthcare organizations. After being in the industry for over two decades, the company needed to elevate their brand at a national level and tapped Haymaker to take their decades long story to a much larger audience.

The Process

Haymaker jumped into action and crafted a thought leadership strategy centered around Get Well’s founder and CEO, Michael O’Neil. He’d share his story building the company, how the technology helps millions of patients around the country, and why it’s vital to improve the healthcare experience for patients and healthcare professionals.

The Result

In just a few short months, Haymaker was able to position Michael as a national thought leader on the topic of patient care by lining up meetings with top-tier journalists and driving outcomes in Tier 1 media outlets including Forbes and Entrepreneur.

And in short order, Get Well was acquired by a leading AI technology firm, which Haymaker lead the PR announcement for, driving coverage in Fortune, Axios and a number of industry trades.

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