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Establishing Harness as a top-tier technology company

The challenge

Harness was scaling rapidly with a category-leading product and an all-star CEO, but its public profile lagged behind the reality of the business. The company needed to establish credibility fast. The mandate was to decisively position the brand and its leadership alongside the most respected technology companies in Silicon Valley

The Process

Haymaker built a high-velocity communications strategy designed to establish Harness as a top-tier technology company. We paired a disciplined news cadence with proactive founder profiles and executive positioning to drive consistent, high-impact coverage. Every tactic focused on credibility, speed, and establishing parity with the strongest names in the market.

The Result

Harness has achieved media standing on par with, if not beyond, the hottest technology companies in Silicon Valley. The company and its founder and CEO have been profiled in Forbes, CNBC, Business Insider, Axios, TechCrunch, and Reuters, along with hundreds of stories in key trade media outlets that have helped Harness saturate the media landscape. We’ve also leveraged this momentum to generate major third-party validation by winning Harness awards including Inc. Power Partners, Fast Company Best Workplaces for Innovators, and Forbes Cloud 100. The Harness team is thrilled with our achievements and continues to rely on Haymaker to elevate the brand.

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