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Veteran founder and CEO turns to Haymaker for a third time

The challenge

Veteran founder and CEO Oisin Hanrahan turned to Haymaker for the third time when launching Keychain, a platform for the CPG manufacturing industry, in 2023. The goal was to immediately establish the company as a force in the industry among Fortune 500 retailers and brands—and then maintain that momentum until the company became impossible to ignore.

The Process

We developed a strategy that involved saturating trade outlets, building deep relationships among top-tier reporters, and setting up an announcement strategy that thoughtfully divvied up news pegs to ensure maximum impact and momentum.

The Result

As a result of our work, Keychain today works with 8 of the top 10 U.S. retailers, along with leading CPG companies like Hershey, Ferrero, and General Mills. We’ve earned Keychain hundreds of placements over the last two years, including dedicated articles in Fortune, Fast Company, TechCrunch, Inc., and Axios, along with multiple inclusions in articles in Bloomberg, The Wall Street Journal, and The Financial Times. Our commentary and data strategy also earns trade press for Keychain nearly every week of the year.

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