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Helping a Newcomer Go From Anonymity to Ubiquity

The challenge

Our client Lev wanted to focus on gaining recognition with niche CRE broker and borrower audiences, and bolster hiring efforts during a period of rapid growth.

The Process

We built out a robust awards program focusing on key real estate trade publications and industry-specific lists in top-tier national outlets, honing in on workplace, executive visibility, product and brand.

The Result

We’ve focused our speaking program effort on industry events specific to real estate and finance and have secured speaking opportunities for Lev executives at events like Blueprint 2022 and Structured Finance Las Vegas.

As a result, we secured wins in Fortune’s 2022 Best Workplaces in Real Estate, Business Insider’s 2022 Rising Stars in Real Estate, and a variety of real estate trade awards. In a span of months, the company went from near-anonymity to ubiquity among its target audience, dramatically increasing inbound interest from recruits and customers.

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