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Scaling a Brand at Breakneck Speed

The challenge

Numerated digitizes commercial lending for banks. Virtually unknown before hiring Haymaker in the fall of 2020, the company urgently needed to build its brand presence in response to a dramatic expansion in market opportunity. The company sought a communications partner to help it increase mindshare at a breakneck pace.

The Process

Haymaker quickly went to work with a multifaceted PR program focused on executive commentary and data-driven storytelling, working closely with Numerated’s marketing and data teams to establish an effective workflow for uncovering material to power media placements.

The Result

In less than six months, Numerated grew from an under-the-radar success story to one of the hottest fintechs in the U.S. Since engaging Haymaker, its executives have been featured multiple times in major business publications, including The New York Times, The Wall Street Journal, Reuters, Bloomberg, Inc., and TechCrunch.

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