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Establishing an Upstart in a Crowded Industry

The challenge

Thimble provides instant insurance to small businesses. In a category with unicorn competition, the company needed a PR partner that could establish a brand in a crowded, well-funded industry.

The Process

After an immersion process that spanned the early stages of remote work, Haymaker kicked off a strategic PR program for Thimble focusing on executive commentary and thought leadership for CEO Jay Bregman, with a special focus on commentary and op-eds relating to business insurance in the pandemic climate.

The Result

In less than a year, Thimble has boosted its profile tremendously while generating meaningful business outcomes from coverage.

Notably, Bregman’s op-ed series on pandemic business interruption insurance, which ran in outlets like VentureBeat and Barron’s, caught the attention of Lloyd’s of London—one of the oldest insurance companies in the world—and led to a lucrative partnership between the two companies. In March 2021, Thimble was named the #1 “Small and Mighty” startup on the Fast Company Most Innovative Companies list.

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