Wellhub | Haymaker

Helping Wellhub Rebrand, Scale, and Lead the Market

The challenge

A B2B business better known as a universal “pass for gyms,” Wellhub rebranded from Gympass in April 2024. Ahead of and following that rebrand, the company wanted to shift their perception from a physical fitness tool to a holistic wellbeing platform that can help companies—and their employees—use wellness to increase performance and productivity.

The Process

Wellhub turned to Haymaker to develop an always-on media campaign that leveraged their C-suite executives, proprietary data, and customer base to position the brand as a category leader on wellness in the workplace and the go-to platform for companies looking to infuse wellness into their culture.

The Result

We successfully led the company’s rebrand comms in April, while our ongoing media engine has driven over 200 pieces of brand and thought leadership coverage in just two years, with top-tier pieces from the Financial Times, Axios, Wall Street Journal, Fortune, Forbes, Fast Company, Entrepreneur, and CNBC in addition to key workplace and human resource trades. This work has supported the company’s outsized growth over that period, growing to over 18,000 corporate customers and more than 2.5 million active users.

Helping Wellhub Rebrand, Scale, and Lead the Market

The challenge

The Process

The Result

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