Angi | Haymaker

Building the Authority in Home Maintenance

The challenge

Angi wanted their brand, Handy, to breakthrough with consumers and be known as a go-to marketplace to find and book reliable expert home service professionals.

The Process

To generate a sustained drumbeat of coverage, we worked with Handy’s Head of Cleaning, Bailey Carson, positioning her as a home expert who can share tips around cleaning and home organization to build her profile with the press.

The Result

Haymaker successfully established Bailey as a top-of-mind resource among national media for cleaning and home tips and every time she was quoted in a story, Handy was mentioned, increasing their general awareness and association with trusted advice among consumers.

We’ve secured Bailey’s tips in over 50 stories in national publications including NBC News, Reader’s Digest, Yahoo! Life, TODAY.com, and Apartment Therapy.

Bailey has now become a sought-after, trusted expert and reporters regularly reach out for her input for coverage.

Building the Authority in Home Maintenance

The challenge

The Process

The Result

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