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Building the Authority in Home Maintenance

The challenge

Angi wanted their brand, Handy, to breakthrough with consumers and be known as a go-to marketplace to find and book reliable expert home service professionals.

The Process

To generate a sustained drumbeat of coverage, we worked with Handy’s Head of Cleaning, Bailey Carson, positioning her as a home expert who can share tips around cleaning and home organization to build her profile with the press.

Haymaker was an invaluable partner when we needed to broaden the perception of Handy from a consumer app to a B2B enterprise solution. Thoughtful, energetic, and strategic, they remained key partners for years after we were acquired by Angi.

Oisin Hanrahan

Founder & CEO at Handy/Angi

The Result

Haymaker successfully established Bailey as a top-of-mind resource among national media for cleaning and home tips and every time she was quoted in a story, Handy was mentioned, increasing their general awareness and association with trusted advice among consumers.

We’ve secured Bailey’s tips in over 50 stories in national publications including NBC News, Reader’s Digest, Yahoo! Life,, and Apartment Therapy.

Bailey has now become a sought-after, trusted expert and reporters regularly reach out for her input for coverage.

See how Haymaker can make a difference for your business