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Re-establishing a New York Tech Icon

The challenge

Etsy, positively-regarded in consumer circles, was overlooked by business press for years. The e-commerce giant sought an agency partner that could help re-energize its corporate image while showcasing its prowess as one of New York City’s most important tech companies.

The Process

Etsy selected Haymaker because it was uniquely suited to meet this challenge. By first crafting a PR strategy that dug into Etsy’s tech bonafides, Haymaker went to work to expand the company’s spokesperson bench to feature executives like CTO Mike Fisher. We launched a multifaceted PR program, focusing on national tech outlets and events that would boost Etsy’s profile among target audiences.

Their deep connections in the media helped scale our profiles. Haymaker was such an invaluable asset for Etsy. Their deep connections in the media helped us seamlessly scale up our corporate, thought leadership, and employer brand profiles.

Jessica Doyle

VP of Global Communications at Etsy

The Result

The program was a tremendous success, with Etsy executives regularly featured in major publications including the Financial Times, Wall Street Journal, Forbes, Fast Company and Business Insider, alongside main-stage appearances at conferences like Collision and VentureBeat Transform.

The company’s stock price rose ten-fold during our three years of work and it is now regarded as a tech heavyweight with a place in the S&P 500.

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