Hubspot | Haymaker

Introducing a New CEO & Building a World-Class Employer Brand

The challenge

In 2021, HubSpot needed to enhance its employer brand as the the war for talent became brutal in the technology industry.

The Process

We worked directly with the Chief People Officer to develop narratives and material that would fuel a world-class media campaign.

The Result

We now place dozens of articles touting HubSpot’s workplace leadership each quarter. The campaign has included repeated commentary in the Wall Street Journal, accolades from Fast Company and Forbes, dedicated articles from Fortune, and a constant stream of positive trade pieces.

Introducing a New CEO & Building a World-Class Employer Brand

The challenge

The Process

The Result

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