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Reintroducing a Pioneer in Convenient Healthcare

The challenge

Once a well-known New York City unicorn, Zocdoc kept a low profile for years while focusing on a business model transition. In 2020, the company needed a PR partner to reestablish it as a leading technology brand.

The Process

We worked closely with C-Suite executives to craft a strategy that balanced quick wins with medium-term campaigns. We set to work reintroducing the company to beat reporters, developing executive op-eds, and rethinking our entire messaging approach.

"Haymaker outguns bigger and more well-known firms when it comes to driving results. If you're looking for a seamless extension of an internal PR team, I could not recommend Haymaker more highly."

Jessica Aptman

Chief Communications Officer at Zocdoc

The Result

In less than a year, Haymaker helped firmly establish Zocdoc as a healthy, fast-growing technology company and a leader in hybrid healthcare.

We published four op-eds under the CEO’s byline, secured dozens of placements in outlets including CNBC, Forbes, The Wall Street Journal, and STAT, and expertly fended off the PR repercussions of a cofounder lawsuit.

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